ETF.com press release distribution

Reach financial advisors and ETF investors by publishing your press release on ETF.com, a specialist site for exchange-traded funds.

From $349 per release, guaranteed placement

Distribution dashboard for a release going out to ETF.com and other financial outlets

About ETF.com

Who reads it

ETF.com describes itself as the single source for ETF intelligence.

It publishes ETF news, analysis and research tools for financial advisors and individual investors.

Coverage runs across the whole ETF market, from fixed income and commodities to thematic and active strategies.

Advisors use its Advisor Center and screening tools while they research products and make allocation decisions.

The site is based in Marlborough, Massachusetts.


Focus

ETFs

Readers

Advisors

Base

Massachusetts


What your placement includes

Guaranteed publication

Your release appears in the ETF.com Latest News stream, where company announcements run alongside editorial stories.

Placement is guaranteed once your release passes review, and the live link goes straight into your report.

AI review is instant, human reviews usually take a few hours when needed, and the average distribution time is 27 minutes.


Distribution

27 min average

AI review

Instant

Report

Live link
Distribution report showing placements, impressions and live links

Order screen for a guaranteed ETF.com placement

Best fit for ETF.com

Release types that perform

ETF.com is the natural home for fund news that advisors need to see:

  • ETF and ETP launches, closures and fee changes
  • Asset managers and index providers
  • Digital asset and commodity products with an ETF angle
  • Wealth technology built for advisors

For the numbers behind media pickup, see our roundup of financial PR and press release statistics.


Single outlet

$349

Capital

$999

Outlets

10 included

ETF.com press release FAQs

Pricing, placement and timing

How much does a ETF.com press release cost?

A single ETF.com placement costs $349 per release.

It is also included in the Capital package at $999, which adds 9 more financial outlets.

Who reads ETF.com?

Financial advisors and self-directed investors who are researching ETFs, strategies and allocation decisions.

What news works best on ETF.com?

Fund launches, closures and fee changes work best.

Product news from asset managers and index providers also fits its readers well.

How long does it take to publish on ETF.com?

Our average distribution time is 27 minutes after approval.

AI review is instant, and releases that need a human review usually clear within a few hours.

Ready to publish?

Buy a single ETF.com placement for $349, or save with a package of financial outlets.


Buy now

Need more reach?

The Capital package publishes your release on all ten outlets for $999.


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